If It Doesn’t Go Up, Don’t Buy It!

For Brokers And Financial Planners ONLY

When you read this book (If It Doesn’t Go Up, Don’t Buy It!) you will find that I have cut the legs out from under you. Rightly so, as I am concerned with the little investor who is at the mercy of you guys and, unfortunately, most of you don’t know how to make money, certainly not as I do with just about complete safety.

Now that I have insulted you and if you are still with me I am going to tell you how to make money by doing what I tell the investors to do. If they follow what is in the book they don’t need you. We both know that. But let’s ask this question. How many people will read this book? How many of your customers will read the book? Not many. And you sure aren’t going to tell them about it; it would make you look bad and cut off your income.

But you do want to help your customers make money. At least I hope you do. So here is how you can profit. Follow the strategies I have laid out here for the mutual funds for customers and put them on an annual or quarterly fee basis. You may charge a flat fee or a percentage of profits based only on the increase in their portfolio from quarter to quarter. And you can only charge that fee on the amount of increase from the prior highest amount. That’s fair to the customer. There may occasionally be a quarter where the market is flat, but that will be very rare if you are always in the best performing funds.

You will find that even when the Dow and S&P are going nowhere the best performing funds will still go up. I know. You should also have a maintenance fee when you have them sold out and in money markets. This is for people who don’t want to be in the bear funds.

Following this plan you will build a huge customer base. You will never lose anyone because you will always be making them money and they, unlike their friends, will not be losing the equity in a bear market. You will have so much referral business you will need two secretaries to help you with the paper work.

Once in a great while a new customer may have a small loss when they have entered near then end of a bull cycle. Make sure they understand that your program is long term and that you always have them on the right side of the market.

Don’t tell ANYONE, even your secretaries, what your overall plan is. Keep my book locked up. They don’t need to know and you will be the genius.

Why am I telling you this? What I want is to see (and this is the reason I wrote this book) is the little guy make some money for a change. Not the usual 10% or 12% annually or beat the S&P and lose money. That is a total rip off in my book. Also he will not lose his hard-earned cash when the bear arrives.

Go ahead. Buy the book. If you don’t like it send it back, but you will have learned about all the lies you have been told by Wall Street “professionals”. You have a lot of unlearning to do.

Later on you can set up your own one-man operation and have a small office close to home. Let’s give the little guy a break for a change.

Very sincerely,

P.S. Recently I spoke with a broker who bought my book and put into practice the basic principles in the book. He told me he saved his clients more than $4,000,000 of their equity during this bear market. For a fee-based financial planner charging 1 1/2% it meant he did not lose $60,000 of income. And he is a hero to all his clients. You can do the same.

Original artikel here.